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16 OCTOBER 2002

FROM WESTERN
DAILY PRESS-UK
:

ADVERTISING ON THE HOOF

11:00 – 09 October 2002

Cows have been turned into
walking advertisements in a bid to boost the rural economy.


    Company
logos and slogans are being painted on to cows’ bodies before the animals
are released on pastures in Switzerland as part of a brand name marketing
campaign.


    Frank
Baumann, who is head of the Cow Placard Company, said he hoped the idea
would help boost the rural economy. The company is offering advertisers
the chance to have a logo or slogan painted on to a cow’s side using car
paints.


    The move
has been criticised by animal rights groups who said Baumann was simply
looking for publicity and was not supporting agriculture.


    The cost
of a cow placard depends on the size and duration of the advertisement
but tends to be about £250.

COURTESY MARK L.!