There was a time when this culture was massively interested in something as radical as the Whole Earth Catalog

(via Stephanie Smith…)

In 1968, Stewart Brand founded the Whole Earth Catalog. Brand’s goals were to make a variety of tools accessible to newly dispersed counterculture communities, back-to-the-land households, and innovators in the fields of technology, design, and architecture, and to create a community meeting-place in print. The catalogue quickly developed into a wide-ranging reference for new living spaces, sustainable design, and experimental media and community practices. After only a few years of publication it exploded in popularity, becoming a formidable cultural phenomenon…

Function

Whole Earth Advert

March 1971 back cover

More more MORE!: MOMA.org