This didn’t just happen.
In Life Inc., award-winning writer, documentary filmmaker, and scholar Douglas Rushkoff traces how corporations went from a convenient legal fiction to the dominant fact of contemporary life. Indeed as Rushkoff shows, most Americans have so willingly adopted the values of corporations that they’re no longer even aware of it.
This fascinating journey reveals the roots of our debacle, from the late Middle Ages to today. From the founding of the chartered monopoly to the branding of the self; from the invention of central currency to the privatization of banking; from the birth of the modern, self-interested individual to his exploitation through the false ideal of the single-family home; from the Victorian Great Exhibition to the solipsism of MySpace; the corporation has infiltrated all aspects of our daily lives. Life Inc. exposes why we see our homes as investments rather than places to live, our 401k plans as the ultimate measure of success, and the Internet as just another place to do business.
Most of all, Life Inc. shows how the current financial crisis is actually an opportunity to reverse this 600-year-old trend, and to begin to create, invest and transact directly rather than outsourcing all this activity to institutions that exist solely for their own sakes.
Corporatism didn’t evolve naturally. The landscape on which we are living – the operating system on which we are now running our social software – was invented by people, sold to us as a better way of life, supported by myths, and ultimately allowed to develop into a self-sustaining reality. It is a map that has replaced the territory.
Rushkoff illuminates both how we’ve become disconnected from our world, and how we can reconnect to our towns, to the value we can create, and mostly, to one another. As the speculative economy collapses under its own weight, Life Inc. shows us how to build a real and human-scaled society to take its place.
In Life Inc, Douglas Rushkoff presents the unnerving, unbelievable, but ultimately undeniable proof that our world has been overtaken by an absolutely artificial economy.
He shows how our most fundamental assumptions about money and commerce are actually false ones – artifacts of a 400-year-old plan by a waning aristocracy to maintain control of Western Europe. Although the architects of this corporatism have long since passed on, we still live in a landscape defined by their plans and have internalized their values as our own.
Taking on some of the biggest assumptions of our age, this is a book filled with dangerous ideas and rather unspeakable heresies:
# Money is not a part of nature, to be studied by a science like economics, but an invention with a specific purpose.
# Centralized currency is just one kind of money – one not intended to promote transactions but to promote the accumulation of capital by the wealthy.
# Banking is our society’s biggest industry, and debt is our biggest product.
# Corporations were never intended to promote commerce, but to prevent it.
# The development of chartered corporations and centralized currency caused the plague; the economic devastation ended Europe’s most prosperous centuries, and led to the deaths of half of its population.
# The more money we make, the more debt we have actually created.
Most importantly, Rushkoff shows how this moment of financial crisis is actually an opportunity to reinstate commerce and communities based in creating value for one another, rather than continuing to extract it for the benefit of institutions that no longer exist.
“Life Inc”‘s Introduction and Chapter One are online at: