“Cows have been turned into walking advertisements in a bid to boost the rural economy.”

FROM WESTERN DAILY PRESS-UK:

ADVERTISING ON THE HOOF

11:00 – 09 October 2002

Cows have been turned into walking advertisements in a bid to boost the rural economy.

    Company logos and slogans are being painted on to cows’ bodies before the animals
are released on pastures in Switzerland as part of a brand name marketing
campaign.

    Frank Baumann, who is head of the Cow Placard Company, said he hoped the idea
would help boost the rural economy. The company is offering advertisers
the chance to have a logo or slogan painted on to a cow’s side using car
paints.

    The move has been criticised by animal rights groups who said Baumann was simply
looking for publicity and was not supporting agriculture.

    The cost of a cow placard depends on the size and duration of the advertisement
but tends to be about £250.

COURTESY MARK L.!

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About Jay Babcock

I am an independent writer and editor based in Tucson, Arizona. I publish LANDLINE at jaybabcock.substack.com Previously: I co-founded and edited Arthur Magazine (2002-2008, 2012-13) and curated the three Arthur music festival events (Arthurfest, ArthurBall, and Arthur Nights) (2005-6). Prior to that I was a district office staffer for Congressman Henry A. Waxman, a DJ at Silver Lake pirate radio station KBLT, a copy editor at Larry Flynt Publications, an editor at Mean magazine, and a freelance journalist contributing work to LAWeekly, Mojo, Los Angeles Times, Washington Post, Vibe, Rap Pages, Grand Royal and many other print and online outlets. An extended piece I wrote on Fela Kuti was selected for the Da Capo Best Music Writing 2000 anthology. In 2006, I was somehow listed in the Music section of Los Angeles Magazine's annual "Power" issue. In 2007-8, I produced a blog called "Nature Trumps," about the L.A. River. From 2010 to 2021, I lived in rural wilderness in Joshua Tree, Ca.