The Thirst Mutilator is making the jump from the big screen to your local 7-Eleven. As you’ll recall, Brawndo was the sports drink that replaced water, even for crop irrigation (it’s got what plants crave!), in Mike Judge’s cult hit Idiocracy.
Well, starting next week, you too will be able to spurn water and start
your own dependency on Brawndo ($TBA).
True to its movie roots, the
lemon-lime energy drink is bright green “with a smooth tangy flavor”
and 200 mg of caffeine, electrolytes, inositol and guarana.
Arthur Magazine 
Check the fine print on the Brawndo web site. There’s mention of Omni Consumer Products, another movie reference.
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