HOW TO HEX A CORPORATION : Applied Magic(k) column (Arthur, 2008)

Above: A CTM-designed sticker, easily adaptable for re-use by you.

by the Center for Tactical Magic

Originally published in Arthur No. 30 (July 2008)

The Center for Tactical Magic is no stranger to controversy. Even when we’re not actively setting out to conjure a bit of mischief, the imps often make the effort to conjure us. Since our projects frequently trespass into different cultural territories, it’s not uncommon to encounter an occasional cold reception or heated debate. Typically, these center around what the Center is or isn’t. Activists? Occultists? Conjurers? Tricksters? Contemporary artists? Martial artists? Con artists? Most of the time we feel that these debates are more productive for everyone when we stay out of them and let folks figure things out on their own. However, we recently received some paradoxical antagonisms via email regarding one of our distribution projects and thought it might be helpful to clarify a few misunderstandings.

To begin, the project in question is a curse. It is a curse in the form of a sticker that is specifically designed to target corporations, institutions, agencies, and the like. And the ire that we raised from two different people couldn’t be more divergent. The first, a self-proclaimed “activist” wrote:

I like a lot of what you guys do, but some of it doesn’t seem very productive. I mean, curses? I just read your article in Arthur about the difference between “magical thinking” and “wishful thinking” and then you suggest “cursing” people in power? This seems hypocritical and/or delusional. I’m open to different people’s spiritual viewpoints, and I don’t mean any offense, but I don’t really see how a curse can be as effective as a protest or a petition.

The second critic, a self-proclaimed “Wiccan High Priestess” wrote:

I have long-admired the Center for Tactical Magic for your innovative interpretations of ancient magickal wisdom. However, I am deeply disturbed and taken aback by your “Diagrammatic Hex.” This curse clearly defies the Wiccan rede: “That ye hurt none, do what thou wilt.” Further, it beckons doom. “That which ye sendeth out, shall returneth three-fold!” This hex you have devised is of the darkest magick, and can only reap darkness in return. It is not only dangerous for you, but irresponsible towards those who would follow you down the Left-hand path to their own demise.

Before we directly address either of the aforementioned concerns, we should set the stage with a short history lesson. The origin of curses is ill-defined; yet, it’s certain that we find hexes, whammies, jinxes, the “evil eye” and all sorts of maleficia in cultures spanning time and geography. More often than not, curses have been cast over personal disputes, vindictive rages, and petty jealousies. However, there have also been instances where curses have been deployed in collective struggles.

In the Middle Ages, the peasant class had no easy avenue of representation through which they could air grievances against their feudal lords. So somewhere between total subjugation and full-scale revolt, curses became a tactic of dissent. By discretely attaching hexes to the property of the feudal lord, the ruling authorities could be made aware of the growing social distemper. While the nobility might be quick to dismiss the hexes as mere foolishness, the laborers of the manor, who belonged to the “superstitious” peasant class, could be relied upon to take the hexes a bit more seriously (and perhaps melodramatically). And unless the feudal lord took steps to remove the curse, the manor and the fief would slip into a dysfunctional mess. Of course, the way to remove the curse would involve rectifying any prevailing injustices.

It’s not too difficult to imagine that similar dramas were no doubt enacted hundreds of years later on plantations across the colonized globe. A bit of well-placed Hoodoo or Voodoo could serve to amplify the collective concerns of house slaves and field slaves alike. Even if the plantation owner took little heed of the “mumbo-jumbo” the workers would certainly make a fuss until things were set right.

Based on these precedents, as well as on our contemporary context of corporate neo-feudalism and wage-slavery, it seemed only fitting that we should revive and update this bit of mojo. As such, we suggest that the modern sticker-hex might produce several positive results:

1) The creation of a diagrammatic hex in the form of an easily applied sticker links modern street practices (like graffiti) to much older forms of magical resistance (such as the placing of curses on the property of feudal lords).

2) This user-friendly spell/tactic introduces people to a model of action: First, think through your issue to find a root cause(s). Then, find a way to physically address the offending source. This model contrasts starkly with more alienated reactions against abstracted frustrations. As opposed to feeling like the problems are poverty, or starvation, or war, we can begin to focus on financial institutions, agribusiness, or Halliburton.

3) Most people are far more superstitious than they are willing to admit. Even if the magical construction of the curse falls short, the mystical appearance of the sticker can often achieve certain desired effects. (In one instance, a cursed check sent to a credit card company went un-cashed for nearly three months!).

4) Lastly, if you have any doubts as to whether or not the curse works, just ask the folks over at Bear Stearns. (We’re not saying we’re responsible; we’re just saying…)

Hopefully that appeases our activist friend a bit. As for the Wiccan high priest, we’ll save the full conversation regarding the Black/White magic debate for a later date. In the meantime, we should be clear about our position. We are not openly advocating the cursing of individual people. Despite the fact that the Supreme Court re-interpreted the 14th Amendment (originally enacted to protect the rights of freed slaves) to grant corporations “personhood,” the inhuman conduct of some institutions, agencies, and corporations makes them worthy of any maledictions they might receive. While the Center for Tactical Magic does not ascribe to a belief system polarized into Black and White magic, it is nevertheless important to note that religious and secular circles alike largely agree that actively combating physical and spiritual injustice is a virtuous act that liberates oneself and others from the abuses of power. Even Gerald Gardner (oft regarded as the “Founding Father of Wicca”) is reputed to have organized his coven to curse Hitler and the Nazis during World War II (and we all know how that one ended).

Hopefully, the path we’re on now seems a little less scary. If not, don’t worry; we change directions all the time and often step off the path altogether. So sit tight or start a petition until we come back to our senses. For the rest of you, you too can flaunt taboos by cutting out this diagrammatic hex and following these magic words:

To cast the spell:

1) Relax. Take a deep breath. Exhale. Repeat.

2) Take a moment to reflect on the nasty policies, social ills, and community woes that need to be challenged and corrected.

3) Choose an issue that you feel particularly drawn to, and ask yourself, “What is most responsible for this dire situation? What obstacles stand in the way of a solution to this problem?” (If you’re not sure, do a little research).

4) Most likely, you will conclude that a large corporation, government agency, social institution, or other organizational entity is at least partially responsible for perpetuating the problem you seek to address. Write that name inside the red circle. (Note: this will not work against individuals, which unfortunately includes bosses, landlords, politicians, cops, etc.).

5) Close your eyes and envision the entire design, complete with the name written in the circle. Watch the name fade to nothingness. Now envision the positive results that would occur if your target’s vile actions were to disappear.

6) Open your eyes, and then, go attach the hex to the property of the encircled establishment. (you’ll need a glue stick)

7) Relax. Breathe freely. Smile. You have just completed your first act of street-level Tactical Magic by taking that difficult first step in mentally, spiritually, and physically addressing social injustice! Keep it up & let us know how it goes for you by emailing us at

Good Luck!

Categories: "Applied Magic(k)" column by Center for Tactical Magic, Arthur No. 30 (July 2008), magick | Tags: | 8 Comments

About Jay Babcock

I am an independent writer and editor based in Tucson, Arizona. In 2023: I publish an email newsletter called LANDLINE = Previously: I co-founded and edited Arthur Magazine (2002-2008, 2012-13) and curated the three Arthur music festival events (Arthurfest, ArthurBall, and Arthur Nights) (2005-6). Prior to that I was a district office staffer for Congressman Henry A. Waxman, a DJ at Silver Lake pirate radio station KBLT, a copy editor at Larry Flynt Publications, an editor at Mean magazine, and a freelance journalist contributing work to LAWeekly, Mojo, Los Angeles Times, Washington Post, Vibe, Rap Pages, Grand Royal and many other print and online outlets. An extended piece I wrote on Fela Kuti was selected for the Da Capo Best Music Writing 2000 anthology. In 2006, I was somehow listed in the Music section of Los Angeles Magazine's annual "Power" issue. In 2007-8, I produced a blog called "Nature Trumps," about the L.A. River. From 2010 to 2021, I lived in rural wilderness in Joshua Tree, Ca.

8 thoughts on “HOW TO HEX A CORPORATION : Applied Magic(k) column (Arthur, 2008)

  1. I will definitely be stcking this stuff up in some places. I will have to translate it to spanish though, if its approved by my frien the journalist i will e-mail it to you.

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