Beyond food: Eric Erlandson's "Super Foods"

ericerlandsonfiestamole

Lately I’ve been hearing variations on “No one needs to buy any new music–people need tools for livin'” from folks all over.

Fair point.

One person who’s been putting this line of thought into actual practice is former Hole guitarist Eric Erlandson of Los Angeles, California. Eric is bringing “whole food botanicals”—Chocolate Bliss, Vanilla Agave Nectar, Fiesta Mole, Rain Forest Rush, Sun Fire Salt and more—cheap to the people. From his Super Food Now website:

“Each whole food botanical is optimally cultivated, fair trade and sustainable. Rich in human compatible/absorbable vitamins, minerals, EFA oils and antioxidants, especially vitamins C and E. Low temperature processed. Cold stored as required. Far exceeds Certified Organic standards. Protected from irradiation, X-rays, truck/ship/plane exhaust fumes and overheated warehouses.

Former Arthur “New Herbalist” columnist Molly Frances testifies: “Eric has the best salt–you can’t go back to regular salt after his salt. It’s not real food–it’s sort of beyond food…”

Recipes (try the Mint Chocolate Hemp Shake!), resources, raw food word riffs and more from Eric at superfoodnow.com

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About Jay Babcock

I am an independent writer and editor based in Tucson, Arizona. I publish LANDLINE at jaybabcock.substack.com Previously: I co-founded and edited Arthur Magazine (2002-2008, 2012-13) and curated the three Arthur music festival events (Arthurfest, ArthurBall, and Arthur Nights) (2005-6). Prior to that I was a district office staffer for Congressman Henry A. Waxman, a DJ at Silver Lake pirate radio station KBLT, a copy editor at Larry Flynt Publications, an editor at Mean magazine, and a freelance journalist contributing work to LAWeekly, Mojo, Los Angeles Times, Washington Post, Vibe, Rap Pages, Grand Royal and many other print and online outlets. An extended piece I wrote on Fela Kuti was selected for the Da Capo Best Music Writing 2000 anthology. In 2006, I was somehow listed in the Music section of Los Angeles Magazine's annual "Power" issue. In 2007-8, I produced a blog called "Nature Trumps," about the L.A. River. From 2010 to 2021, I lived in rural wilderness in Joshua Tree, Ca.

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